In today’s competitive market, search engine optimization is more important than ever. Businesses are vying for the top positions on page one of search engine results. These top rankings ensure that your business gets qualified traffic to your WordPress website.
An SEO strategy is made of several core components, including technical setup, content, and link building. When it comes to technical setup, it’s important for you to optimize your site’s permalink structure. Here’s an example of an actual permalink:
https://blog.hubspot.com/website
Your permalinks help search engines find your pages, scan them to match the page to relevant topics on the web, and add them to the search engine’s index. That’s why your permalink structure must contain relevant keywords to make this process easier for search engines. Plus, a permalink with specific keywords is memorable to visitors wanting to share your content.
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In this post, we’ll cover the importance of permalink structure and how you can change your permalink structure in WordPress.
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How to Structure Your WordPress URLs
Because your permalinks affect your SEO, it’s important not to use WordPress’ default permalink structure. WordPress usually auto-generates a URL by adding the ID number of the post. This structure won’t help you rank in search engines. Here’s how the link usually looks:
https://yourwebsite.com/?p=123
The ideal permalink structure contains relevant keywords to help search engines and visitors learn more about the page’s content. Use a simple permalink structure that appends the post name to the domain name. Here’s how your link should look:
https://yourwebsite.com/post-name
This URL helps visitors quickly identify the topic of the page. Plus, having a search keyword in the permalink can assist in generating organic traffic.
Best Practices for Permalink Structure
When fine-tuning your permalink structure, consider these best practices below.
- The top-ranking permalinks in Google average 59 characters in length. When possible, create short URLs to help search engines index your pages.
- By default, WordPress will create a permalink for your unpublished post. However, it may be too long and contain irrelevant words. So, edit the permalink to include your SEO keywords.
- Remove stop words, like at, before, and which from your permalink. These words don’t help search engines understand what your content is about. Here’s a list of stop words to avoid.
- Separate the words in your permalink with hyphens to help search engines process your page. Instead of https://yourwebsite.com/teachkidsgardening, do this: https://yourwebsite.com/teach-kids-gardening
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